PROFILE
I am a multilingual Creative Strategist and Social Media Manager. I handle digital campaigns from concept to delivery. I have a practical and flexible mindset: I keep projects, people and processes flowing without unnecessary blocks. I anticipate changes by analysing languages, cultures and trends. When needed, I apply common tools in innovative ways. I use mainstream platforms and lesser-known channels, sometimes more effective than mainstream ones. Open to on-site, hybrid or fully remote roles.
KEY SKILLS
- Content Strategy & Storytelling: Concept development, multilingual storytelling, copywriting, slogans, localization
- Production & Creative Execution: Photo/video production (on-site & remote), Generative Visual & AI-Enhanced Editing, Music & Audio Concept Development
- Growth & Digital Marketing: Social Media Management, SEO, Digital Advertising, Community Engagement, Data-driven analysis
- AI & Automation: AI Tools, SEO Automation, APIs Integration, Prompt Engineering, Workflow Automation, Vibe Coding
- Cross-Border Expansion: Global audience, market strategies, cultural localization
WORK EXPERIENCE
Creative Strategist & Digital Growth Consultant — Independent
(2019 - Present)
Developing and executing data-driven digital strategies for an international client base.
Lead Creative & Production Manager — Milan-Based Creative Agency
(2004 - 2018)
Managed visual campaigns for premier global luxury brands.
QUALIFICATIONS & PROFESSIONAL DEVELOPMENT
- Professional Experience (20+ Years): Extensive hands-on expertise in creative strategy and production, managing campaigns for premier global brands.
- Continuous Self-Education: Ongoing training in AI Tools, Advanced SEO, Cross-Border Marketing, and Cultural Localization.
- Languages: Italian (Native), English (Fluent), Spanish (Fluent).
ONGOING PROJECTS
Elevating a Landscaping Brand to Luxury
I repositioned a French landscaping brand, elevating it from a maintenance service to a creator of "living works of art." Using AI-driven analysis of luxury language, I developed a new visual and narrative identity, securing full approval for a complete strategy that redefines the brand in the high-end market.
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Building My Brand: A Case Study in Digital Excellence
This website is more than a portfolio; it's a statement of my work philosophy. I designed and built it from the ground up to be clean, extremely fast, and globally accessible, focusing on core performance and a seamless multilingual user experience. It's an ongoing project in strategic self-branding.
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Viral Book Launch
I capitalized on viral momentum to develop and launch a global, multilingual book originating from a single Instagram post. By managing the entire lifecycle—from content adaptation to digital distribution in 14 languages—I turned a fleeting social media trend into a tangible, revenue-generating product.
Scaling a Niche Beauty Brand
I took a small men's beauty business and transformed its Instagram presence, achieving a sustained reach of over 3 million monthly views. This exponential growth was driven by a multi-faceted strategy focused on organic SEO, authentic community engagement, and a content funnel that converted viewers into followers.
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Vida Alpujarra: Building a Cultural Brand
This project captures the essence of the Alpujarra Granadina through raw, authentic storytelling. I developed a multilingual content strategy (Spanish/English) to connect local culture with a global audience, using immersive visuals and narratives to build a distinct and recognizable cultural brand online.
AI-Powered Export Intelligence
I developed a custom AI agent to optimize agri-food exports from Spain to Italy, replacing an outdated manual process. The system analyzes real-time Italian market data and—innovatively—weather forecasts to predict supply shortages. This proactive approach automatically flags high-value trade opportunities, generating a significant new revenue stream in its first operational season.
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